“Terroirist” to address 2011 Nederburg Auction
“Terroirist” (ter-war-ist) noun: “A person, usually a member of a group, who is fanatical about wine, especially when it has a sense of place”.
This is the description you will find on Terroirist.com, the daily wine blog founded last year by US-based wine writer David White, who has been announced as this year’s guest speaker at the 37th Nederburg Auction of fine, rare wines on Saturday 17 September.
Based in Washington DC, this self-confessed “Terroirist” talks to 10 000 readers a month through the award-winning wine content portal, which was recently named "Best New Wine Blog" at the annual Wine Blog Awards, presented at the 2011 North American Wine Bloggers Conference held recently.
Straddling the divide between traditional and digital media, White is well poised to comment on the myriad challenges facing the wine industry, including climate change, the opening of new markets, the democratisation of wine and what it is that new generation consumers want.
Says David: “It’s clear that from a global perspective, the wine industry is definitely at a tipping point, having to deal with issues in an ever-changing world exacerbated by the influence of modern technology. It is exciting, however, and I believe there is room to embrace these potential opportunities.”
Nederburg Auction business manager, Dalene Steyn, concurs: “Given that the look and feel of the auction itself have changed to offer a platform that is both progressive and relevant, we are excited to have someone like David offer a fresh insight into the changing wine landscape and the future implications for both the industry and consumers.”
Since its launch on November 9, 2010, Terroirist has been mentioned by the New York Times, Los Angeles Times, Washington Post, Reason Magazine, and many other highly regarded publications. The blog has also been highlighted by a number of leading wine writers. White and his team of eight fellow “Terroirists” provide daily updates about anything and everything relating to wine, including recommendations, trends, where to find hidden gems and the viticultural and vinicultural techniques that can collectively influence a wine’s “sense of place”.
David White, who has his Level 3 (Advanced, with Merit) certificate in wine and spirits from the London-based Wine and Spirits Education Trust, has authored several wine pieces that have featured in leading publications, including The World of Fine Wine, the New York Times, the Los Angeles Times, the Washington Post, and Reuters.
He is a member of the Society of Wine Educators and is also a founding board member of the American Wine Consumer Coalition. More recently, he was awarded a fellowship to the annual Symposium for Professional Wine Writers at Meadowood Napa Valley.